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OUR VISION


From modern day world explorers, to future world designers

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OUR VISION


From modern day world explorers, to future world designers

OUR MISSION

We as Flow Creatives, have a high affinity with people at the Base of the Pyramid. Through an integer approach, we strive to be catalysts in an empowerment movement. We do not consider ourselves experts of the people that we design for, but as a part of a symbiosis between designers and the user. They are the creators, we are the designated tool.

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Our approach


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Our approach


OUR APPROACH


As students at the faculty of Industrial Design Engineering of the Delft University of Technology we use the 'Design process' as a guide to finish every project in a pragmatic and thorough way.


Starting with an analysis of the problem, the context and reasons behind the project will be examined and analyzed. After having a good view of what the problem is (probably even redefining it to come to a better solution), the project will enter the ideation phase. This is where the ideas will come to  play and creativity gets its chance to blossom. From all the ideas generated the most viable and fruitful ones will be selected and combined to enter the embodiment phase.

The product will be built and the best ways to embody the idea are found. After the prototyping in the embodiment phase, the evaluation phase will start using these prototypes to put our assumptions to the test and find areas to improve our design on. This improvement will then be done in a new cycle of the design process, starting with an analysis and ending with another evaluation. This cycle will be repeated until the product reaches its final state, aiming for a successful product to enter the market.